How Artificial Intelligence will make blog convenient & user friendly

By Neeraj Singh | Updated: Apr 11, 2018
Artificial intelligence components in your blog to let your readers feel awesome user experience. Add AI assistance for guiding users through your blog. Know all about how to achieve this and make blog super user friendly.
how-artificial-intelligence-impact-blog-marketing
The well known and most used Artificial Intelligence and Analytics software by bloggers is Google Analytics. Integrating AI within your blog bring about a lot of convenience for users like voice commands and so on. AI impact your blog interactions positively and have the potential to change the way people consume a blog. It brings user assistance for first time visitors and guide them is such a way that they feel awesome and love to return again and again. It makes your blog extremely user friendly. Artificial Intelligence in your blog marketing helps in expanding reader base.

Listing AI tools for blog assistance?

Almost all bloggers relies on Google Analytics or similar traffic management tools whether it is Kiss metrics, Clicky, Mint, Church Analytics, Open Web Analytics, ClickTail, Crazy Egg, Piwik or Cloud Flare tools. These are common tools meant for traffic analysis but they actually do not affect the reader’s engagement, social shares, insightful recommendations, quality alerts etc.

Different tools of search engines are gathering different facets of AI. Analytics or big data analytics tools just run over these collections to update its learning and provide AI services. AI tools can be understood like statistical analysis services.

I also run a blog and like to stay ahead of other bloggers. I was constantly thinking how incorporating AI strategies in my blog can help me staying ahead of curve.

Then I figured out what more do I want from my blog and what I can offer to my readers that could make my readers journey to new knowledge a more enjoyable experience.

Here are the few options that one can take on:

#1. Grab audience expectations for upcoming blog topics

Since the core of Artificial Intelligence is data metrics (data collected for machine learning) which it uses to learn and then based on this data learning it react / recommend / suggest. On my blog, I decided to accept questions from wide source of audience to acquire data metrics on reader's interest. Then, AI algorithm will run on the collected data every month (will consider only data of the last year so stay in trend) to update its learning and accordingly recommend me with the topics for the next month.Since the core of Artificial Intelligence is data metrics (data collected for machine learning) which it uses to learn and then based on this data learning it react / recommend / suggest. I decided to accept questions from wide source of audience to acquire its data metrics. Then, AI algorithm will run on the collected data every month (will consider only data of the last year so stay in trend) to update its learning and accordingly recommend me with the topics for the next month. It help me understand my audience and is became a convenient tool to find user expectations and let the blog flow in sync.

#2. 24/7 Communication with the community

The other idea was to build a chatbot to communicate with the anonymous online readers directly. Chatbot makes user feel as if he is talking to someone real person at the other end. It makes your blog look like providing 24 * 7 service to your audience. The Chatbot can be implemented using text and voice services. Google provides voice assistance services for websites on cloud. This service will definitely make your blog distinct from others and add user convenience. Initially, one can start a chatbot based on text messages with a limited focus of accepting their questions,  helping in registering process or to join in the community.

#3. Tracking and analysing newsletter response

Bloggers generally uses many ways to communicate with its readers and prospective audience. They send newsletters carrying new blogs to their customers fortnightly or monthly. We wanted to keep track of newsletter performance of the blog by recording the newsletter reader’s count and shares count separately, thereby getting the insightful analysis on the people not responding as we wanted to find reasons why so many people are unsubscribing or not clicking our newsletter’s article. Again, it brings a lot of convenience and analytical advantages to benefit.

#4. Question Answer Session on a Topic

We wanted if an AI module can read out a document and answers questions on it. With this feature on, AI module can help a variety of professionals to focus on their job than on reading through the past records or textual content. It can help doctors in quickly finding the facts from the patient's medical record. It can help scientist finding low published documents across the world. It may help lawyers on referring to related cases domestically and internationally. This will also help people with special ability to join in. Microsoft has a program for the same and details can be found out at Microsoft AI Blogging.

#5. Social Media Automation with blog

Another idea was to develop an AI module which can constantly monitor a given set of social media accounts if a blog published is shared or not. It will do the task of sharing blog articles in the background in an intelligent fashion on these set of social accounts with a configurable set of settings. This program is working tremendously well. Scheduling of social media posting will be another potential use of it.

#6. Custom AI services Implementation

Going further we wish to implement some innovative web services with Artificial Intelligence on our blog to offer smart services on our blog. We are working on it and in future we would be able to build few virtual assistant for our reader’s which will guide them with their choice of reading / finding articles, documents, videos, presentations etc.

SUMMARY
Artificial Intelligence is going to be a universal tool for all kind of businesses of future. It make applications user friendly and simplifies the complex problems. It make your blog convenient to use, add user friendly behaviour, real time assistance, direction & guidance, social engagement, community building and bring automated marketing and support system. AI would be an ultimate necessity for the next generation of desktop and mobile applications. What I suggest is that if you have not yet thought about it, please start preparing now to stay ahead of the curve.

Request an Answer?

Email
Question