We all know the importance of digital marketing for outreach program and the value free SEO traffic brings. To rank for high competition keywords is difficult although not impossible. Low competition keyword phrases is generally bound by low traffic volumes. These are easier to rank but difficult to find one with reasonable monthly traffic. This is why ranking for highly competitive key terms is getting more and more difficult and is a different ball game altogether.
This all starts with the way you perceive SEO optimization. For ranking on competitive keywords, you will need to have a solid SEO strategy, online marketing skills and patience. You will need to divide your SEO strategy into phases and have SEO plans for each phase and ready to spend at least 2-3 months time.
The SEO space has relentless competition for high value keywords. So, it is important to take steps judiciously.
1. Start the groundwork by identifying the competitive keywords
The first step is to do extensive keyword research to identify competition keywords for your article. Conducting research to figure out the most important keywords is vital for successful SEO strategy.
When you decide to rank on a particular keyword which attract tons of traffic per month, research on its search volumes, monthly traffic, the sites on the first page of Google SERP and its DA. If the page 1 and page 2 are dominated by the sites with DA > 50, try to find out its variations since, it would be very tiring and time consuming affair and it may not be worth spending that much of time.
2. Find related search words
To write a comprehensive blog post, the content shall include related searches around the topic. The related search keywords and LSI keywords make your article more comprehensive and search friendly. The process also lays foundation for related article landing pages and makes up your entire link profile of your website and blog.
3. Conceptualize the content
It is time to organize your thoughts together to decide on the flow of your content ideas. Conceptualize the article, the flow, the outcome and call to action. Break it down into pieces and set the flow of content.
Now, write high quality content that is 10 times better than your competitor's. This is also known as skyscraper strategy. The content shall be focused, precise, comprehensive, meaningful, original and using industry keyword phrases.
- Do excellent On page SEO optimization for your content. Use all possible meta info for social media share and engagement. Use open graph meta tags, article meta info, twitter meta tags and structure data markup. These tags will help people share and discover more info on social media platforms.
- Include more keywords variations, LSI keywords and contextual key-phrases than your competitorâ€™s content
- Improve the quality of content. Use images, stats, charts, graphs, infographics, videos, podcasts and more resources to make article share worthy.
- Add internal links of relevant articles and relevant external links for reference to context.
- Add your ideas with supporting facts intermittently.
- Add table of content at the top and further reading links below the document.
- make sure that the content is error free.
4. Prepare to publish
After the content is ready, you are ready to publish your content, but take a pause here.
Work out to find a good headlines with the main keyword you are targeting. Headline is the most important factor for Google bot and your consumers as well to determine the context of article. When crawlers start to crawl a URL, it first reads the page title and headlines and it sets the context of the article. The remaining content augmented with LSI keywords and the external references confirms the bot about the topic covered.
Meta description is a snippet that is added in the SERP after the title and URL breadcrumb. This is your first opportunity to speak to your readers about what they would possibly find inside the article. Use main keywords, its variations and words that is generally prepended or appended by the searchers. Meta descriptions help readers to establish his decision to open the link and read the article. Well written meta description increase your CTR (click through ratio).
Before you publish your content, make a double check that the content is error free and is well formatted. Also check the keyword density that the main keywords and LSI keywords are appearing and spread throughout the article. This is important because this step will establish that the focus is not lost anywhere in the article. At least once, read it aloud. Once you are done, publish your content.
You will find that the content will replace many of the low quality content competitions out of your way. But you may not reach to #1 position on the first page.
The reason for this are majorly off page SEO factors. Since your article is new, it has no backlinks, referrals and social signals.
Now, it comes to content marketing. From here on, Go crazy for the backlinks, social share and global distribution. use different off page SEO strategies to draw traffic towards your page. This is important that your content gets huge page-views. When people see it, read it, they will share, link, mention and recommend. This is how you win the competition.
Make a clear mission for achieving the number of backlinks, social share, likes, distribution, comments, press release and more.
Work up relentlessly till you achieve the off page SEO objectives and you will be able to replace the top spot with your blog.
Enjoy, till other comes to replace you. This is a relentless zone of marketing and competitive keywords will keep you on your toes. To counter this competition, keep increasing off page stats of the page content with more ideas, stats and resources.
When someone someday threatens your position you have the choice to either upgrade your content or boost off page SEO activities.
This is important to use short keywords (main keywords) and long-tail keywords. It is equally important to use on page SEO strategy and off page SEO strategy working in tandem to beat others in the struggle for highly competitive keywords. When some off page seo activities like social media share is integrated with on page SEO, the result would reach to wider audience.