Internet marketplace is noisy, crowded and expanding with every tick of a clock. It publishes millions of blogs and web pages on variety of topics everyday.
Then how would you make sure that your voice is heard? - with a guide to on page SEO techniques.
There are easier and ready to go options like paid advertising if you want a quick start. For free traffic, great content and on page SEO guide will prove a lot of help.
There are two types of SEO: on page SEO
& off page SEO
. When you start your blogging journey, your page enjoy no rankings.
Here, you have two options:
- Write high quality content
- use on page SEO techniques for higher ranking and wider distribution.
SEO starts with on page SEO steps. Mastering on page SEO techniques is the first and foremost requirement to get high traffic for your content.
What are on page SEO techniques?
Any activity related with the page and it’s content on the website to influence search engines to help your page go up the SERP to Item #1 Page #1 is called On Page SEO technique.
How do you SEO optimize your page?
There are components in your web page that are looked at by search engines to discover information about your page.
Lets explore On Page SEO components!
The most most important element of your on page SEO optimization technique mind blowing page title for your article. Search engine bots look at your page title to figure out – What your page is about?
They extract the context from your page title. On finding and validating the context, they determine what keywords constitute the context of this page. Having a keyword rich title will give a real pump to your article and will act as a magnet to your audience.
Among the elementary on page SEO techniques, writing great title is essential. This is not as easy to find a great title which can go viral. Writing titles that go a long way is an art that will come to you when you practice regularly.
Look at the following SERP. Your article is presented with a Title, URL slug and a short description.
Page title is not only important element for search engines, it is equally important to your potential site visitors.
When a user writes a search query, it is evaluated by the search engines to fetch results from its indexed database. That means, you have to anticipate your customer's possible queries in advance and use it in title, headings and content. Build your page title using the customer's query keywords and your content.
Upon impressions in SERP, the page title will help user determine if the they click it or not.
Good Title is the first step in an on page SEO optimization effort.
In the SERP sample, have you noticed a meta description about the page appearing below the URL slug?
Meta description set the idea in your reader’s mind about the page. If the idea convince the searcher that they might get his answer here, they will more likely to explore your page and you will get your web page visitor.
Meta description is the first marketing opportunity for you on SERP. Google maintains that meta description is not a ranking factor. But the visitors actually scan title and meta descriptions and then decide to click on the link.
Meta description shall be relevant. That means, the keywords you are targeting in the page title shall be in the meta description and the content. This will make meta description more relevant to the users. If your content does not have keywords of your title and meta descriptions, Google can ignore your meta description and replace it with what seems relevant to it.
Meta tags are the information about the page. It can be description, primary image, title, author, country, organization, copyright and many more. Meta information help search engines to discover more about your page.
The meta tag ROBOTS is used to signal search engine about indexing or ignore indexing.
<meta name=”ROBOTS” content=”INDEX, FOLLOW”/>
The default option is to follow all URLs of the website. If this meta tag is not found on the page, the search engine will follow and index the page URL.
<meta name=”ROBOTS” content=”NOINDEX, NOFOLLOW”/>
The presence of the above tag restrict search engine from indexing and crawling the current page URL.
Consistent and descriptive URL structure is user friendly and easy to remember and refer. A good URL has intended keywords in it that describes the page. Short URL fits the URL slug line, so keep URL short while retaining the essential keywords.
URL structure shall be consistent with page navigation structure. The keywords in URL gives relevance to the article.
Web pages consist of headlines. Headlines are the html body tags (h1-h6). They define structure of the content and divide content into blocks and segments. It assist search engine to identify keywords from within the content.
Better headlines helps user to navigate through the content smoothly. Headlines are helpful to accessibility as well. The specially abled people can consume the content as the assistant reads aloud the headlines. Support all your headlines with 60-100 words follow up write-ups.
Site structure is the most ignored on page SEO optimization techniques. The navigation and the site structure shall be user friendly and easy to explore. The user shall move between pages and related elements of the site easily.
Divide your pages into categories and sub categories. This structure helps search engine identify the keyword scope of websites. Well defined categories rank for more keywords since all categories become links and links make your website's keyword profile.
Write your own content. As a blogger, you have to express yourself and jot down your thinking on a topic; your own. Remember, that every person has different points of view on a subject and there are many takers for that. There are people who are interested in diversified ideas and open to reading all from of ideas.
Remember, there are thousands of love stories in Hollywood and many of them are hits, some are great and some failures. They all are love stories. Some are hit because to presentation, ideas and the journeys depicted in those movies. Same theory applies to blogging. It’s the uniqueness and originality and presentation that cut through.
Don’t translate or copy. Even though you do that use your own angle to showcase a different side of the same story. Remake may work sometime but not always and is risky as well.
Google and search engines have come through huge evolution and they generally pick the duplicate content. There are many plagiarism tools to detect the duplicate content as well. The copyright bloggers can sue you for infringement.
Bill Gates once said "Content is King".
It still holds the key with a twist: High Quality Content is King.
The term quality is what differentiates between an ordinary and a unicorn. This is long term mantra / technique for on page SEO success.
Quality means many things like content flow, idea flow, spelling and grammar correctness, length of content, incorporation of statistics, inclusion of images, videos, info-graphics etc.
Ask answers to the following questions:
Are you serving the right and complete answer to a query?
Is the article comprehensive?
Is the article removes pain points of my readers?
Is he /she need anything else that he forgot to ask?
Can my article remove anxiety of my readers?
If your article answers all (100%) of these questions / resolve confusion / handles users anxiety in a satisfactory manner, your article is of high quality content.
Text formatting your content is a part of content optimization for your readers. The better formatted text content is easy to read and enjoyable. The use of bold, italics and underline etc can make your content more enjoy-able. Small paragraphs are easier to read and skim through. Separating paragraphs with blank lines distinguish the context within the same article.
Using quotes, phrases and citations in between the paragraphs keep your user interest intact.
Google prefers long session duration, page engagement and low bounce rate and considers it as a factor to page ranking. The content formatting is therefore a derived on page SEO technique to increase engagement with your audience.
Picture is worth thousand words means it can explain thousand words of article in a single image. So, use images into your HTML document.
There are image building sites which are free to use. They compose images from existing image, text, logos and backgrounds. Use those sites and build your own custom image for your blog and website.
Relevant images inserted at key points keep users engaged with the content. Use images sparingly after every 300 words.
User engagement, session duration and bounce rates are ranking signals to Google. It is therefore important to make your content more interactive and engaging.
This is an age of videos. Video are created by people and shared. You will be surprised to know that videos are 18 times for shared that textual content. Video breaks linguistic barriers as well.
You can also insert relevant videos into your articles and web page to keep user engaged. Content with videos is one of the SEO techniques adopted bloggers as it is considered more valuable for on page SEO.
Search engine (Google) does not rank content only. It has image search and video search too. The people looking for videos go to you tube channel and find it there. Below the video you would have noticed subscriber link and share link.
Presentation is what people relate with the website. Use a consistent template of presentation across all your blog posts. This makes your work easier. You will be able to focus on writing content rather than thinking and optimizing the view every time you write a blog.
There are many things than can be solved once and forget. This is one of such task.
Think in terms of reaching up to user’s expectation than anything else. The design part shall not bother you when you are writing your content. The more you solve the queries in an article the keywords sphere will expand and likelihood of more eyeballs increase.
Google has announced that sites will be indexed on the basis of mobile content. It means you will have to make your site responsive and show maximum content on the mobile device. Along with that Google had also publicly acknowledged that the site speed is a ranking signal. This indicates that the site must be light enough to load faster on the mobile devices. Since, the index is mobile first, if you hide information on mobile devices, the information or the entire page will not be indexed. This is a huge development and your website / blog will be at disadvantage if it is not mobile ready.
Take a Google page insight
test for all your pages to determine if your pages are performance optimized.
What is the remedy?
The remedy is to take all possible measures to show up your site well on different screen size devices. You have to take all measures to speed up your site on mobile devices. Some of the measures are easier to take and improve the overall performance / load time of your website on small devices like mobile and tablets.
Make your website faster
and reap the SEO optimization benefits. A survey states that you can lose 70% of traffic if your site loses 10% of current loading speed.
Content marketing is not complete without social media engagements. To enable better social media through social share, you will need to use open graph meta tags.
For example: <meta property=”og:title” content=”How Do We Optimize On Page SEO”/> is a title used by social sites like facebook, linked-in, tumbler and Mix. The same can be used by twitter but it comes with its own tag <meta name=”twitter:title” content=”How Do We Optimize On Page SEO Techniques For Beginner”/>
Similarly, there are many more social media tags. For example: og:description, og:image, og:type, og:site_name, og:url, twitter:description, twitter:site, twitter:creator, twitter:card, twitter:image.
If your content is a blog post or article, you can also add article:section, article:publisher, article:published_time, article:modified_time and article:tag.
Full details on all these social media meta data is out of scope but these are important in order to avoid missing any chances of distributing your content to potential traffic source.
Search engines support structured data markup of schema.org
in HTML. With structured data we directly indicate to search engines about the details and correlation between website, web pages and articles. With structured data you clarify which page is part of which section of the website.
When you add structured data markup to your page and Google recognizes it, it will start showing rich snippets in the SERP for your website / blog. Structured data is a ranking factor as well. Currently, only 0.3% of web pages use structured data.
Here is how Google response to structured data
and you will amazed by the special compact layout generated for SERP. Using structured data is a bit of learning curve but worth it.
This structured data technique to On Page SEO optimizes your content quickly than ever and help search engines show data collectively.
Table of content improves navigation within the page. It works like a bookmark. The visitors love it because it provides them with an opportunity to skim through the content and quickly decide if there is anything for him / her.
Search engines add the anchors of TOC below the SERP snippet. This is amazing because it gives the searcher a chance to peek inside the page without opening the link. It can tremendously increase the CTR (click through rates) of the page and subsequently its ranking ability.
Pages must answer the closely related directly or with the help of internal pages. When you allow your article to connect to related articles, the user will have more opportunity to understand the topic. In turn, your page authority improves.
The link juice passes from the linking page to the linked pages. The distribution of link juice helps your linked page to rank higher.
Wikipedia - a well known website, commands very high domain authority. Do you know that the main reason behind the authority is its internal link profile. In Wikipedia, you can reach from one to page to all its pages by navigating through its internal links.
You can only create high number of internal links when you have written good number of articles on the subject and its related segment.
Internal links is a great on page SEO content techniques to increase domain authority and due to increased domain authority, all the articles benefit with higher rank and traffic.
Every one want their site be fully indexed by search engines and as quickly as possible. To enable fast indexing, you help them by submitting your sitemap directly into the search console.
When you submit your sitemap, your pages are discovered immediately and search engines can crawl these pages at the very first opportunity it have considering its own algorithm.
The sitemap file is an xml format file. It is a simple text file with specific tags. You can download the sample sitemap file from the search console. Follow the format strictly to avoid any parsing errors.
I will recommend you to have an HTML sitemap file along with sitemap.xml. Keeping the HTML sitemap link on home page help search engines discover links directly from your site.
Many people measure the size of web page and come to conclusion that this is the content size.
This is incorrect! A web page has codes and text.
Code consists of HTML scripts, code snippets, JS and CSS and other information while text consists of the actual content that your readers read as text.
You code shall not overwhelm the page content. You shall write a meaningful amount of content and minimize the code as much as possible.
Too much of code indicate towards technical manipulation. It is better to avoid such situation. This will reduce the performance of web page and you will not able to increase the keyword profile of your page.
There are no formulas on the content length but you shall keep it at least 800-2000 words. This range of words will incorporate most of the words or keyword phrases the article requires.
Adding FAQ to your content makes the entire content more worthy and reliable. Research suggests that dwell time increases with the readers if you include FAQ. The FAQ may be added at the end of article or it can flow with the article. It depends on your style.
When you examine popular blogs carefully, you will find that all successful bloggers user FAQ in their article with the flow. This keeps readers interested as they move along reading your article. It also makes your article comprehensive and rich in related keywords.
Analyze your article for main keyword density you are targeting. You shall use natural flow of keywords in your article.
Do not stuff keywords unnecessarily in your content.
Use phrases and variations of the main keywords sparingly in the article if needed.
Although it is a good practice to have keyword density in the range of 2-3%, you shall not be obsessed with it at the cost of your reader’s engagement.
Reading pleasure is more important for your site visitors. They come for your style of writing and the content you produce. Stuffing with keywords may annoy them.
You shall automate social media posting automatically when you publish or update an article. While you can do social media activity manually, you shall not take chance to forget posting. If possible, automate the social posting for every article.
Social share automation is easy and tools are available on every platforms. Social media platforms improves your page visibility and is a ranking signal to Google.
RSS feeders help help other websites updated with the latest blog post your website. This is a good way to acquire returning visitors to your website. Readers establish a constant trust with your website.
The RSS feed help your website being crawled and indexed regularly. This makes your new content published almost immediately. Survey reveals RSS feeds improves indexing up to 80% quicker.
Add external references to your article and give credit to them when needed. Adding external references to authority websites makes your article more authoritative. It makes your article complete and signals to search engines more reliable about the topic and its context. These signals are used by search engines to decide on the keywords for which your article shall be ranked.
If you can add citations of celebrity or popular figure about the topic it becomes more popular and has a chance to go viral. Add past events or any upcoming events on the topic. You can also reference latest news about the article publishes elsewhere. These all make your article a one stop location to read all information. People love such articles.
Always allow comments as it helps your article with keywords. It is not a technique but add more external keywords and work wonders for your on page SEO optimization.
Comments make your blog popular and people have an opportunity to share their view as well. People like to engage and engagement makes a blog popular. Popular blogs attract more and more comments. But you shall be careful that you shall only allow moderated comments that are relevant and not irritating or annoying anyone.
Anchor text makes your link profile. The text used in anchor tag acts as keyword for the target page.
If you receive a back link to your article with a LSI keyword, you get the most of the benefit of SEO ranking. Similarly.
If you are creating links to your internal articles, use anchor text carefully and in a way that the target page is worth that keyword. In this way, you help your article rank for these words. Internal link building is in your control so use it for your SEO advantage.
Social bookmarking is a process of making your web pages lined with the social media platforms. Your social media visitors then be notified about your recently posted web pages.
Millions of People use internet and social media on everyday basis. People from different interest groups hang out on different social sites. Bookmarking on these sites help you reach your social audience.
Add option to share your content on social media is a good strategy and is a viable reach out technique to on page SEO. Exercising this is relatively easy but to succeed, you will still need to produce high quality content that is share worthy.
On Page SEO Optimization Technique is a must have skill for succeeding in SEO. It gives your page a kick-start and allow reaching bigger audience. In turn, the article will acquire back-links, get referred and shared socially. High quality Content alone can fail in reaching intended audience. Off page SEO will kink off after your on-page SEO. So work hard on vetting process of your content, keyword research and utilize in best possible way. Off page SEO together with on page SEO and killer content is a sure shot recipe for 100% success. It may take a little longer initially, but will succeed at the end.
In Document References:The Ultimate Off-Page SEO Techniques To Rank #1 in GoogleHow do i make my website 70% faster?How can I improve my website performance without being a programmer?