10 Common Web Design Mistakes To Avoid

By Neeraj Singh | Updated: May 01, 2018 | Views: 402
From very olden days, there is a popular proverb:
First impression is the last impression
This holds true in most cases. Generally well designed websites perform better in terms of returning visitors. According to an estimate, well designed website attract 60-70% more returning users. The website design can build a lasting impression on customers about the quality of your work.

What constitutes a good web design?

Look and feel is only one aspect of the overall web designing paradigm. Imagine a website that looks stunning, customers got interested and started to explore more sections on your website. Now, he got confused because the information he wanted is not there on home page. He looked for a search box and is not there. The menu structure also confused him. Now, think, will the customer return again? The answer is very unlikely.

Imagine, your website is very good on desktop but most of your visitors uses tablets. When they open your website, many issues like visibility, font sizing and scaling, hover and click behaviour and the low speed etc started them to bother. Think, what will happen.

What all sums up is that a good website design is not just its look. A Website is a functional web application and most provide a good experience to your visitors. The design should allow him/her to navigate your website easily.

Therefore, a good designer must work on the good designing and functional principles and must avoid some common design mistakes. To avoid these mistakes, web designer must focus on:

1. Consistent Navigation

The most essential feature of a website is to make sure that your visitor can easily navigate or predict how, specific information can be discovered on your website. When a site has a consistent menu and navigation, it is easier for your users.  Website shall have a search box to help visitors find information quickly. Random navigation is the biggest web design mistake and must be avoided at all cost.

2. Using Standard Web Components

Have you ever used a website that asks you to download some software before your are allowed to browse. This irritate visitors. Users never like websites which asks to download a component to view the content. You shall always use standard components or plugins that are supported on all browsers universally or as many browsers as possible. Avoid mistake of using unnecessary plug-ins or software modules and make your application as independent as possible. Imagine id you are visiting a website and it display a popup to install flash, applet or some other software component before you can view the content. You get pissed off. The same happens to your visitors.

3. Make Responsive Design

Browsers do not behave or render web content in exactly the same way. People using browser expect that the website they are opening must open and display correctly according to their device screen. Give appropriate importance in making your website cross browser compatible and adapt itself with different screen sizes and resolutions. Today, 70% of the internet resources are browsed using smartphones and tablet PC. Unless you make an effort to achieve responsive design, you are bound to lose out in viewership. Avoid mistake of sticking to fixed set of devices and keep design responsive and flexible.

4. Limit Your Page Length

Always compose concise content in a prudent way. Do not bloat the content. Use a good mix of text content, images and graphics,  info-graphics, videos, links and banners etc. Placement of your components are vital. Use top of the page to show up the most important content and visuals. Link pages together to show, that your website and its pages are a coherent unit of working and indeed focused. Avoid making page length unnecessarily longer.

5. Avoid Advertisements on Prime Areas

Some people place too many advertisement on their pages in expectation to earn money. This common mistake costs your reputation and reduces organic flow of traffic. A website with too many visual advertisements are generally slow and it distracts visitors in finding their content. Too much advertisement leaves an impression that the site is a propaganda site or a spammer. Advertisements shall be used in a rational way on a web page. This is also a common design and SEO mistake. Monetization shall always come later in the website life-cycle.

6. Use Well Spaced Components

Content visibility and its selection helps improve your brand image and it also plays an important part in {digital marketing:SEO}. Your web page space is what attract your visitor's attention. Above the fold spaces and content are the most valuable for any website. These area are the ones that becomes visible immediately after a page is opened. Do not misuse this area for advertisements or something that is not much important for your visitors. Always remember that you build website fro your visitors and not for you. Manage web page spaces in a wise manner. Embed enough spaces between components of the pages. A sufficiently well spaced web page is pleasing on eyes and pleasant in reading.

7. Avoid Broken Links

A website having a broken link speaks itself about how badly this site is managed. A broken link indicates a badly managed website or non-original content. To make sure that there are no broken links on your website, constantly monitor the external links that is on your website. When you link your website with external links that frequently changes its URL pattern or removes content, your site will have too many broken links and you will start loosing trust of your customers.

8. Use Good Optimized Graphics

A picture is worth thousand words and a good graphics is worth million. With the advent of high definition UI, using good quality graphics is even more important. One or two distinctively good graphics (pictures or info-graphics) can change the outlook of your customer about your work/website. High quality image builds your brand but also slow down your website performance. Optimize all the images that you are using for your websites.

9. Use Consistent Colour Scheme

Many a times, color create brands or people in some niche relate to the brand with colors. There is a popular saying that states “First impression is the last impression” hold true here again. When user visits for the first time; before he discovers anything good or bad about the website, he inherently judge you based on the way it appears and the mix of colors used to display the website information. Choose color scheme wisely and base it on the types of customers you expect on your website. If most customers relate to a specific color, use that color.

10. No Under Construction Page

Website, when published shall be completely in functional state. If some pages are not completed, do not post it. Leaving as under construction hints user that the content he is reading on other pages might also be an incomplete information. Make sure that no under construction page is there on your website. Professional websites are never incomplete and renders as much information as user need to have an association with that {business:business}.