HOW Much?This is an intriguing question which is asked time and again by millions of user every day. To reach a realistic figure of a website cost is not always easy, but some prudent calculations can be made by calculating the costing factors affecting it like cost of domain, hosting, design, content, CMS and required functional modules to carry out the explicit business operations. Cost to build websites or web apps vary from vendor to vendor but it has a pattern. When you plan to build a website, there are few things that cost monthly, few things that cost yearly and few other things that cost once. This means that making a website and maintaining it has fixed as well as variable costs.
The website costs generally include the following:
#1. Domain Cost
Your journey to building your website starts with acquiring domain name for your business / entity. You may register it from one of the domain registrar like Google, GoDaddy, HostGator, BlueHost etc. Some of the domain registrars offers you integrated services where you get dashboard for managing DNS, hosting and databases etc. This will cost you from INR 900-1200/year.
#2. Hosting Cost
The next immediate requirement of having your website is that you will need a web server to
your website / web application. The space on the server costs you monthly / annual hosting charges based on the package / services you have opted from hosting provider. Website hosting cost you anywhere from INR 5000 to 10,000/- on shared hosting environment. Sometimes, free or a good discount is offered by the host for the initial year on shared servers. If your site is professional website with business operations and is expected to yield major traffic or custom applications, you can host your web site on
which may cost from INR 40,000 to 100,000 per anum depending on the configuration and server platform. For more advanced and transactional web application with heavy traffic, you can host your web application on dedicated server and this can cost you from INR 150,000 to 400,000 again depending on the server configuration and hosting platform.
#3. Cost of Design
The cost of website design is one of the major website cost and it varies from design to design. Good professional design suitable for your work / business may cost you more. This is generally a one-time cost but modification or subsequent update to the design will cost you more within the same year or subsequent years. Some basic ready made designs come for free but with free designs come with lots of undisclosed limitations. Those designs are amateur designs not fit for serious businesses. They are generally like stray coded designs which are not maintainable and in the medium to long term. You will not find any support over those designs from anywhere. Good professional designs may cost you around INR 10,000 to 60,000 with a single site shared license. For an exclusive professional design, you may need to cough up from INR 100,000 to 300,000 or even more. You can also outsource your web design to a reputed web designer to have an exclusive design and it will cost your more than the price of available designs on the internet.
#4. Copyright Content
Web Content is the lifeline of a business website. The cost of website include the cost of its content. Content engages your customers and convince your customers on your ideas which finally make business conversions. In a way, content is the life blood of your digital marketing. Be it Images, documents, write-ups, videos or any other resources, all of these are web content / resources. The presentation, writing and linking of these resources help your business to be recognized and help build a perspective in the mind of your customers. Web content is different than print content and have different objectives as well. Web Content also involves the various marketing angles like SEO and Social media outreach. Each new copyright content or update cost you. On an average, you can calculate INR 3000/page for copyright content.
#5. Content Management System (CMS)
Business environment changes by time and so is the content. Therefore, one must have a quality content management system (CMS). To change content of a website or application without disturbing the structure, you need a CMS. There are many free Web CMS available in the market viz. Wordpress, Joomla, Drupal, Magento, WEC
etc. But, remember, these CMS solve simpler aspects of a website. When you have a specific / unique way of engaging your customers, then these CMS may not of any help. You will need to create a new CMS from scratch with the help of a web developer or a team of developers. Build custom CMS with a team of developers or outsourcing to build a custom CMS will cost you anywhere from INR 100,000 to 500,000.
#6. Search Engine Optimisation (SEO)
When you want your presence to be felt by your customers on web, you need SEO
. SEO means that you set up everything that is needed to attach your business website with your targeted business keywords over the internet. This will make your website appear before the customers when they search for businesses like yours. This is an optional but critical website cost and will occur every year anywhere between INR 20,000 to 45,000. SEO services are offered in packages. These packages offer you a range of options including on site or off site SEO or a mix of two. Choose an appropriate package but to realize the full effect of SEO, your business will need at least 6 months.
#7. Social Media setup
The social media is now one of the most influencing source in digital marketing. It build up social bookmarks and search engines give high preference when it validates the site for correctness. There are many popular social media sites and their cumulative traffic outnumbers all search engine marketing channels. Therefore, social media can not be ignored in a real business scenario. Social media setup is about setting up your account / pages and updating that regularly with your business updates. It also includes answering to people who is interested in your business or in some other ways. This work can be taken up by some of your employee who have used it before in good effect. Building social media influence also need a good social strategy. Outsourcing social media management may cost you anywhere from INR 5000 to 20,000/year.
#8. Setting up Email newsletter
Some business need to send newsletter to their customers or need to advertise using newsletters. It is a kind of mailing list service. These services can be availed separately with the likes of mailchimp etc. Integrating newsletter application services into your website may cost you depending on the type of newsletter service you want. This will form your optional website cost. Newsletters can be used to target anonymous, subscribers or customers for business updates. You can utilize newsletter to build a community.
#9. Responsive Web Pages
Responsive website means a collection of web pages that opens seamlessly irrespective of the device and screen sizes. Google has recently announced that the responsive website is a ranking factor and mobile page speed is also a ranking factor. In this scenario, responsive websites is a must if your into a serious business and digital marketing is the next opportunity you are aiming at. Making such pages require more CSS and media queries or incorporation of css frameworks like bootstrap, flex etc. and hence it costs you more. In simple words, responsive website means a website that displays well on devices of various sizes like desktops, laptops, tablets and smart phones. These websites cost you additional INR 3,000 to 5000/site for sites which have about 5-10 pages. For bigger websites, it could go even higher as the number of pages increase.
#10. Clean Navigation Structure
Clean and consistent navigation structure is the backbone of a good website design. It allows your visitors to predict where they would find certain information. Building such a clean navigator need careful understanding of the human behavior and adapt to such structuring. Building such customized navigation adds to website cost. For example, opting to have a smart collapsible menu will cost you more. If you include images and icons in the menu / navigation design, it costs you dear. Smart menu / unique navigation may cost you from INR 5,000 to 50,000 depending on the simplicity and complexity of the navigation menu.
#11. Site Searches
Site search adds to thenavigation capability of a website. It is like a virtual assistant for you whenyou are unable to locate a certain element. It eases the task of a visitor whenhe finds difficulty finding some items you might have shifted to some othersegments. Adding search service to the site will add to your website cost.Advanced searches for further filtering down the results could cost even more.It could be free or range from INR 10,000 to 30,000 per website and depends onwhat type of search capability is required.
#12. Custom Functionality
Apart from typical website functionality, any additional functionality to a website will cost you separately depending on the complexity of functionality and its integration with the mother website. For example, if you like to add a scheduled discussion forum or scheduled chat to your website where subject experts will answer to your customer's query, then you will have cough out more money for this feature on your website.
#13. Cost of eCommerce extension
Adding ecommerce extension to your website will cost you additional money. Website developer will need to develop the product catalogue and add a shopping cart application to your website. You will then require opening a merchant account with payment gateways and integrate with your e commerce application. The product catalogue and shopping cart implementation will cost additionally in the range of INR 10,000 to 30,000 and integration will cost additionally from INR 10,000 to 60,000. You need to collect and organize product details of all your products. Setting up and testing of the ecommerce will take time as well as cost.
#14. Cost of Training and User guide
In case, your business does not have any experience on using Content Management System, you will need to allocate resources for it and train them on using your CMS. CMS provider provides training on usage of CMS and gives you a user manual. The cost of training will vary from vendor to vendor or it may be part and parcel of the overall development. It may be offered free by some vendors.
#15. Other Website Costs
Website costs that we have discussed so far is not the entire catalogue. There are many more resources required for making stunning and engaging website applications. Such elements could be good logo designing, banner and sliders with CSS transition and transformation, moving elements like GIF images, infographics, premium fonts, videos etc.
#16. Adding Futuristic Web Components
Adding such trending web components may cost you dearly but these components will also keep you ahead of your competitors in terms of visibility, user experience and customer conversion. Read more on recent development trends
In Document References:WEC: A Mobile friendly Website Design Framework on ASP.NETHow To Get Quality Backlinks (Smart Backlink Strategies)How To Earn Money From Website10 important tips to boost your SEO page rankingWeb Components that can change Trends of Web App Development
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