Every website owner wants a high performance website with good aesthetics. Ever since Google declared that site load speed is a ranking signal, it has gained more importance among developers and bloggers as it helps improve on page SEO
Does your website behave slow on occasions and difficult to load?
At some point, every website owner passes through this issue.
There are two ways to improve website performance.
- You can improve website performance even if you are not well to do with the web technologies. This is for non programmer website managers with little or no experience with coding.
- The other ways are mostly employed by the expert programmers and experienced web applications developers.
The performance of a website depends on a lot of factors. Few of them can be controlled by configuring web servers and optimizing website resources whereas few will require technology intervention which requires good knowledge of programming and coding.
Here, we will cover the mechanisms that can boost your website performance by applying common sense and do the basics right.
These are the must-follow steps which you can use to boost your website performance immediately.
Use optimized images
Images contribute to the major payload of a web page. They constitute around 50-70% of the page size. Images can be very large if not optimized for web and loaded directly from cameras or other sources.
Non-optimized images increase the page weight and drastically slows your website. Optimizing images are easy and less expensive. It does not require web technology know-how. You can easily optimize images with free tools or by using Photoshop and save as a web optimized format (72 dpi).
Check your existing images and replace with images optimized for web.
Use well scaled images
We have found on many sites that images servers are larger than required. If a larger image is served, it has two implication of page load speed.
First, it increases the overall page size. Second, browser need to re-scale the image downward to fit it in place and then re-paint the view port and hence delay final rendering of the web page.
It is important to use appropriately sized images. Larger or smaller images will reduce your website performance.
NOTE: You can find out the larger that required image on your web page by using Google page insight tool
used for testing website load speed.
Enable caching for static content
The resource download happens every time a user issues a request. Caching will help browsers and servers cache these static files and serve faster thereby improve the website performance and speed index. The browser can display these resources faster by fetching it from its cache memory the next time the same request is issued. A cache enabled website page can load 5-10 times faster than the similar sites not utilizing cache memory.
Enable compression on server
You can configure web server to allow GZIP compression on static and dynamic resources. If you are not sure contact your host and ask them to help in allowing g-zip compression on your website.
By compressing resources while downloading, you can substantially reduce the load time. You can ask your host to allow compression if it is not allowed. You can check website compression
support for your website here.
Use CDN network to deliver static resources
Keeping static or large resources on CDN network can change the user experience landscape. When we use CDN network to store our resources, the website gets ready to take on more user requests.
The use of CDN ensures that the resources are downloaded from a server location closer to the requesting user. This reduces latency and boost performance.
The other advantage comes from the fact that a browser at a time can make only 5 concurrent connections per domain. If more than 5 connections are used, the browser waits for the previous connections to finish and then only make new connection to the server again.
By distributing your files on high speed cache based CDN servers, your website will be able to download multiple files simultaneously and eventually improves website loading speed.
Setting up of CDN network is easy and can be completed by a webmaster with very little technical knowledge.
Change hosting plan
Do you know that the choice you make in selection of host (web server) affect your website performance?
Sometimes, the server hosting your site is slow or stuffed with too many websites or some spammer websites that affects your website speed. Ask your host to change the server with lesser load or change your hosting plan which has no limitations of resources usage.
Judicious selection of hosting location improve website overall performance. Imagine your business and customers are located in India, You are hosting your website on US server. Now, when your customer from India browse your website, the content will be downloaded from US server that is very far from their location. This will add to latency time and impact your website performance negatively.